PRIVACY POLICY

Last updated: March 2025

This Privacy Notice for James Valentine ("we," "us," or "our") describes how and why we collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

  • Visit our website at https://jamesvalentine.com.au, or any website of ours that links to this Privacy Notice.

  • Engage with our content, including newsletters, events, or marketing communications.

  • Contact us for inquiries, collaborations, or other professional engagements.

If you have any questions or concerns about this Privacy Notice, please contact us at jamesvalentine1@me.com.

SUMMARY OF KEY POINTS

  • What personal information do we collect? Depending on how you interact with us, we may collect contact details, device and usage information, and preferences for marketing communications.

  • Do we process any sensitive personal information? No, we do not process sensitive data such as racial or ethnic origins, religious beliefs, or sexual orientation.

  • Do we collect data from third parties? No, we do not collect data from social media platforms, public databases, or marketing partners.

  • How do we process your information? We use it to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and comply with legal requirements.

  • Who do we share your data with? We may share data with email marketing services such as Mailchimp and Mailerlite, in compliance with their privacy policies.

  • How do we protect your data? We implement reasonable security measures to protect personal data from unauthorized access and misuse.

  • What are your privacy rights? You have rights to access, correct, or request deletion of your data. Contact us to exercise these rights.

1. WHAT INFORMATION DO WE COLLECT?

We collect the following types of information:

  • Personal Information You Provide: Name, email address, phone number, and any information you submit through our website contact forms.

  • Technical Data: IP address, browser type, device information, and website usage data collected via cookies and analytics tools.

  • Demographic data: Age, location, interests

  • Marketing Preferences: If you opt-in, we collect preferences for receiving communications from us.

We do not collect or process sensitive personal information.

2. HOW DO WE PROCESS YOUR INFORMATION?

We process your data to:

  • Provide and improve our website and services.

  • Respond to inquiries and customer support requests.

  • Send newsletters and promotional communications (with your consent).

  • Monitor website performance and user behavior using analytics.

  • Maintain website security and prevent fraud.

  • Enable targeted advertising using Google Ads and Meta Ads.

  • Track user behavior to optimize ad performance.

  • Use event-based tracking and demographic data for ad targeting.

3. WHAT LEGAL BASES DO WE RELY ON?

We process your personal data under the following legal grounds:

  • Consent: When you subscribe to our newsletter or accept cookies.

  • Contractual Obligation: When we process data necessary for providing services you request.

  • Legitimate Interest: For analytics, service improvement, targeted advertising, and security.

  • Legal Compliance: When required by applicable laws. We comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share your data with third-party service providers that help us manage our website and communications, including:

  • Mailchimp, Mailerlite (email marketing services).

  • Google Ads, Google Analytics, Meta Pixel (website analytics, tracking, and advertising tools).

We do not sell or rent your data to third parties.

5. COOKIES & TRACKING TECHNOLOGIES

Our website uses cookies and tracking technologies, including Google Ads and Meta Pixel, to collect data about user interactions for advertising and analytics. This website uses a cookie banner with clear opt-in mechanics. You can disable cookies in your browser settings, but some features may not function properly.

We use these technologies to:

  • Track website visits, user interactions, and engagement.

  • Enable Google and Meta retargeting to show personalized ads based on user activity.

  • Collect demographic data to refine advertising strategies.

To opt out of personalized ads:

  • Google Ad Settings: https://adssettings.google.com

  • Meta (Facebook & Instagram) Ad Preferences: https://www.facebook.com/ads/preferences

6. DATA RETENTION

We retain your personal data only for as long as necessary:

  • Marketing data: Retained for 5 years or until you withdraw consent.

  • Customer inquiries: Retained for 3 years.

  • Advertising and analytics data: Retained for 5 years.

When the retention period expires, we securely delete or anonymize your data.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

We implement reasonable security measures, including access control and encryption where applicable. However, no online transmission is 100% secure. In the event of a data breach that poses a risk to your personal information, we will notify you and relevant authorities in accordance with the Notifiable Data Breaches (NDB) scheme under the Privacy Act.

8. YOUR PRIVACY RIGHTS

Under the Australian Privacy Act 1988, you have the right to:

  • Access your personal data.

  • Request corrections to inaccurate information.

  • Withdraw consent for marketing communications.

  • Request deletion of your personal data.

To exercise these rights, contact us at jamesvalentine1@me.com.

9. DO WE COLLECT INFORMATION FROM MINORS?

No. Our website and services are not intended for individuals under 18 years of age.

10. TARGETED ADVERTISING & CROSS-BORDER DATA TRANSFERS

We engage in Google Ads and Meta Ads tracking to improve ad performance and user experience.

  • We collect website behavior data to show relevant ads across different platforms.

  • User data may be processed on servers outside Australia, including in the US.

  • If you prefer to limit data collection, you can adjust ad preferences via:

    • Google Ad Settings: https://adssettings.google.com

    • Meta Ads Preferences: https://www.facebook.com/ads/preferences

11. DO WE MAKE UPDATES TO THIS POLICY?

Yes, we may update this Privacy Policy periodically. Significant changes will be announced via a banner notification on our website.

12. HOW CAN YOU CONTACT US?

For any privacy-related inquiries, you can contact us at:

📧 Email: jamesvalentine1@me.com
🌐 Website Contact Form: www.jamesvalentine.com.au/contact